26/03/2017

5 Things I've Learnt Since Starting My Blog










PHOTOGRAPHY BY JENNIE MALONE

Dress - Topshop, Boots - ASOS

Three years ago this month after lots of debating, worrying and excitement, I published my first post here on LC. Back then, I was desperately trying to get my foot in the fashion door. Having graduated from university with a First Class Honours degree in Marketing and a number of internships behind me, like most students I thought i'd land my dream job straight out of uni.. L O L. I sent off application after application for jobs, paid internships and unpaid internships and after hearing nothing back I decided I needed to create something that would help me to stand out. Fast forward 3 years and i'm finally where I imagined i'd be. As it's my little old blogs birthday this month, I thought i'd share 5 things i've learnt since I started blogging, do let me know if you relate to any of these!

1. When you start a blog, people are going to laugh behind your back. Everyone has those friends that you've fallen out with over the years, and I knew when I started a blog those girls would laugh. But I wasn't quite prepared for how much it would bother me when i'd meet up with mutual friends who told me all the mean things they were saying about me. Fast forward 3 years and I really couldn't care, who's blog helped them to land their dream job at ASOS then progress on to marketing at a luxury lifestyle brand HUH. Let them laugh.  

2. Your photography will get better. Oh wow how I cringe when I look back at the first posts I published here with my brother taking the photos in my back garden on my iPhone. They say that you don't need fancy equipment to blog, but if you want to compete with the magazine style blogs out there, you certainly need something a little more than an iPhone and a willing little brother in my opinion. 

3. Your blog will help you in your career. I don't doubt for a second that this is true, when I interviewed at ASOS, they asked more about my blog than my degree! Even though I can be a bit sporadic with my posting, i'm pretty sure my blog and social profiles have helped me a little when applying for jobs.

4. Blogging is HARD HARD WORK. Seriously, I am so inspired by bloggers who work full time then manage to post even once a week. I definitely didn't realise how much hard work and effort  goes into the whole process of posting just one post. From finding a photographer, location scouting, outfit picking (changing in a dingy cafe half way through), editing, writing, promoting on social media, there are so so many aspects to blogging you don't even consider when you start a blog. 

5. You will make friends in the blogging community. This year, i've made a real effort with engaging with the gals who's blogs and outfits I love and it's resulted in making some lovely blogger friends. It's so nice to comment and share when someones totally bossing it and you definitely feel the love when your pals comment back on your content. Who knows, maybe online friends will become real-life friends too! 

L x 

19/03/2017

Gingham Obsession














PHOTOGRAPHY BY JENNIE MALONE

Top - H&M, Skirt - ASOS, Boots - Vagabond, Bag - Stella McCartney

Let me start by saying that I think these are my favourite photos that i've ever hit publish on on here. Since I started shooting with my BFF and super talented photographer Jennie i've become so much more confident in what i'm posting. We're both completely on the same page and have the same vision for how we want our images to look, and of course it helps that we're totally relaxed and generally lolling our way through our shoots. These were taken down the Kings Road in Chelsea last weekend just before we went and stuffed our faces with pancakes at The Old Dutch (highly recommend if you haven't been before)! 

If you follow me on Insta, you'll know that i've been totally obsessed with gingham for a while now. When I do my daily sweep of all of my favourite online stores, I keep trying to scroll past anything gingham cos I reaaally don't need any more but it seems to be all that's standing out to me at the moment. When this skirt dropped into new in on ASOS a while back I knew it was the one for me.. combining gingham, ruffles and deconstructed tiers is exactly my kinda killer combo. Paired with chunky platform boots, a band tee and my beloved Stella bag, this was the perfect kind of mash up of trend driven and casual for a day in Chelsea. 

What are your thoughts on trends? Do you follow them or stick to your failsafes?

L x








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